Tata Bandhu Visit Planner
YUJ Designs
•
2022
Tata Motors manufactures spare parts for it's commercial vehicles unit. To increase the market share of Tata genuine parts, Tata introduced a loyalty programme with reward points for mechanics when purchasing spare parts from them. These points can be collected and redeemed for prizes. Visit planner augments the communication and planning for the sales representative and the distributor.
Objectives
Implement a communication channel between various stakeholders to streamline this newly introduced loyalty programme.
Analyse user needs and provide a UX intervention to reduce cognitive load and help with information organisation.
